Stop pushing marketing to the bottom of your ‘to do’ list. Connect with new families and delight returners.
The Auxiliary Director (AD) Marketing Mastermind is a 90-Day group coaching, accountability, and real-time teacher to guide auxiliary program leaders in their sales & marketing efforts for summer 2024.
Move Your Marketing Forward for $399 a month
The Auxiliary Director (AD) Marketing Mastermind is a 90-day cohort tailor-made for Auxiliary leaders to share and learn from peers, get strategic guidance from marketing professionals and be held accountable to a step-by-step launch strategy for summer programs. This is a strategy and knowledge you’ll be able to use year after year!
Marketing for summer camp can be formulaic. And we’ll give you the exact blueprint.
We understand that sometimes, all you need is a guiding hand and personalized expertise to conquer your marketing challenges. This small group mastermind offers you a direct line to our team of seasoned marketing strategists and insight into what’s working (or not working) for other programs around the country.
Get an exact week-by-week plan, accountability, and a space to show up and ask your marketing questions.
Do you have a million ideas to promote your programs, but you end up with analysis paralysis and not know where to start?
Do you (or you have someone on your team) who is able to execute but just needs to be pointed in the right direction and shown in real-time how to do some of the more challenging tasks?
Are you busy with operations and marketing is the first task to be bumped to the bottom of your priority list?
If so…
Here’s What Other Leaders in the Auxiliary Community are Saying…
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"Marketing had always been a struggle for our organization, either we didn’t have the knowledge in-house or the appropriate time to focus o it. Since working with 20 Mile these past several years, we’ve put a process into place that has us examine our priorities by quarter. 20 Mile manages our email marketing, Hubspot, sales, social media, blogs, case studies, and special projects. 20 Mile are not only visionaries, but implement the work as well. Now marketing and sales are the most efficient divisions of our company."
Laura P. Kelly, CEO | The Handwork Studio
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Working with 20 Mile has changed the way we think about and engage with customers. The 20 Mile team has been thoughtful, creative, and encouraging the whole time we have been on the journey to learned and grow as a business and a brand. 20 Mile has held us accountable and forced us to make necessary decisions. They bring the important work to the forefront and the set you up for success. 20 Mile is the best! I will never look at a mailer or online ad the same again!
Elizabeth Mayer, Director of Summer Programs | Sidwell Summer
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"20 Mile has proven to be a game changer for us as a young start-up. 20 Mile stepped right into our small and lean team, developed a quick understanding of our value proposition, and formed a comprehensive marketing strategy. As importantly, 20 Mile actually implements that strategy as well, managing our social media accounts, developing persuasive content for our blogs, newsletters, and case studies. The results have been transformational, propelling new growth and engagement within our field.”
Nat Saltonstall, Executive Director | SPARC National
The Auxiliary Director (AD) Marketing Mastermind is a 6-month small group cohort for auxiliary leaders to learn strategy & how to execute a marketing plan for summer 2024.
The AD Marketing Mastermind is for you or your team if…
You’re under pressure to generate more revenue and want to reach more families
You’re a lifelong learner who gets a thrill from acquiring new knowledge.
You can commit to 90-minutes bi-weekly for 90-day to move the needle for your programs
You are energized from listening and share with your peers
You’ve got a small marketing budget that you need to stretch a long way
This program is for you.
If you’re ready to go through a roadmap that you can use year after year and feel confident you’re camp message is reaching the right ears…
What you Get in the AD Marketing Mastermind
A dedicated marketing expert for all questions
90-minute bi-weekly group sessions
Unlimited Email Support with same-day response time (Monday-Friday 9:00AM-5:00PM EST)
A 90-day repeatable launch plan
Insights and feedback from peers around the country
Let’s make summer 2024, your most successful season yet!
FAQs
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The Auxiliary Director Marketing Mastermind is $399 a month and a 6-month commitment.
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Absolutely! Anyone from your team or school is welcome to join with you at the same monthly rate.
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The Mastermind will be between 4-7 participants.
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The AD Mastermind will kick-off the first week of November!
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Absolutely not! Whether you come with a million ideas or just the idea that you should be marketing, we meet you where you’re at!
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The Mastermind will be bi-weekly on Wednesdays from 1:00PM EST to 2:30PM EST.
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We’re agenda and curriculum-driven. Before the start of the first session, you’ll receive a curriculum for the first 90-days to launch. Each session will be agenda and accountability driven as we go through what should be done each week to ensure you successfully launch & sell your 2024 programs.